Click kindness connecting with NGOs easily
Overview
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In a world where technology is changing the way we live, imagine a guiding light of hope. Welcome Click kindness which is designed to streamline and enhance the donation experience by connecting donors with credible NGOs. The platform simplifies the donation process, allowing users to easily select causes they care about while ensuring transparency on how donations are used. By providing visual updates and impact reporting, it builds trust and allows donors to see the difference their contributions make.
Let's use tech for good, coming together to create a world filled with kindness. Welcome to click kindness- where every small click has the power to change lives and build a brighter future.
Click Kindness…Connecting with an NGOs easily
Team and Role:
As the lead UX designer, I developed an efficient and user-centered donation platform focused on trust, transparency, and seamless functionality. Collaborating with leaders from mosques, cancer NGOs, and the WFP, I used generative interviews to shape essential features, enhancing clarity and user experience. Conducting eight usability tests with target users provided insights to improve transparency, navigation, and donor engagement, including certified NGO badges and donation tracking. The result is a platform that effectively connects donors with trusted organizations, fostering loyalty and high returning rates.
User Persona:
Headlines
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“Interview of 5 Insights: Donors Need More Support for Consistent Giving”
Through interviews with mosque leaders, a cancer NGO leader, and the World Food Program's risk management, I discovered that while people are already donating, they need additional support to make these contributions regular and sustained.
“Funding Dynamics: Well-Established NGOs Thrive, Start-Ups Struggle, and Religious Groups Rely on Community Trust”
Established NGOs, especially those with political ties, attract regular donations, while start-up NGOs face funding challenges and must minimize expenses. Religious organizations, like mosques, leverage trusted communities for easier support. Donors value transparency, often preferring visual proof of their contributions.
"Giving with Purpose: Inspiring Stories, Real Impact, and a Stronger Community"
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Donations that bring joy and fulfillment. Heartfelt success stories drive support for genuine causes.
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Lending a hand when it’s needed most and Building stronger bonds within the community.
The Challenge:
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Our primary objective in designing our UX/UI solution is to meet the unique needs of NGOs while streamlining the donation process, ensuring that the user remains at the heart of our design. This requires us to balance simplicity with essential functionalities that support donations and resources, a delicate task that demands thoughtful consideration.
Equally important is embedding trust and empathy within our digital platform, particularly for those who may be vulnerable. Trust serves as the cornerstone of our approach. By addressing these challenges effectively, we aim to create a platform that is not only user-friendly but also filled with care and efficiency, offering meaningful support for the most vulnerable communities around the globe.
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The solution :
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We are a nonprofit platform dedicated to supporting individuals and NGOs within our community, particularly those addressing financial challenges or providing essential care to children in various orphanages. By connecting NGOs with the right donors, we ensure that vital resources reach those in need more effectively.
Our app facilitates community collaboration, raising awareness and mobilizing support to combat poverty and unemployment. We believe in fostering a culture of empathy and mutual assistance. This initiative is more than a financial transaction—it’s about creating meaningful connections and building a more compassionate, resilient community.
User Flow:
Sketching:
Wireframes:
After extensive brainstorming, countless concept sketches, and drawing from our collective experience, we have translated our ideas into refined, high-fidelity wireframes, bringing our vision closer to reality.
Usability Testing:
In our usability tests for Click Kindness, I begin by providing some context about the platform. Participants are then guided through four distinct scenarios, each with a specific task. We encourage them to think out loud as they navigate, and we ask follow-up questions to gain deeper insights into their experiences.
Here’s some heartfelt feedback from our users:
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"This program makes life so much easier. It’s like having all your preferred options right there—no searching around. Whether I want to donate or access other services, it’s just a few clicks away."
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"What stood out to me was the simplicity. It doesn’t overwhelm with extra details; it’s all about getting things done smoothly. That simplicity really builds trust for me."
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"I truly connect with this app’s purpose. It’s meaningful that it supports various types of donations, like zakat and alms. The transparency it offers, showing where donations go, builds a strong sense of trust."
These insights are invaluable, helping us shape Click Kindness to deliver an impactful, user-centered experience.